Transforming Tradition – Abu Dhabi Housing Authority Reveals Dynamic New Visual Identity
ABU DHABI – The Abu Dhabi Housing Authority (ADHA) has unveiled its new visual identity, a significant step towards enhancing the housing landscape for UAE nationals in Abu Dhabi. The new visual identity, including a fresh logo, reflects ADHA’s commitment to building sustainable housing communities that blend tradition with modernity.
The logo draws inspiration from the geometric shapes of traditional Arish Houses and Emirati palm frond weaving, representing the region’s rich heritage. At the same time, it incorporates modern design elements inspired by contemporary architectural plans, symbolising ADHA’s vision for the future.
Mohamed Ali Al Shorafa, Chairman of the Abu Dhabi Housing Authority Board of Directors, highlighted the importance of the new visual identity, stating, “The unveiling of the new visual identity of the Abu Dhabi Housing Authority showcases its active role in building modern and integrated residential communities, infused with architectural characters that reflect the national identity and heritage.”
Al Shorafa added, “Aligned with the vision of the Abu Dhabi Government, the initiative seeks to elevate community living standards, foster well-being, and promote the stability of families in the emirate.”
Hamad Hareb Al Muhairi, Director-General of Abu Dhabi Housing Authority, emphasised the authority’s commitment to enhancing the Emirate of Abu Dhabi government housing sector. He stated, “Our new visual identity reflects our unwavering commitment to channelling our endeavours towards elevating the government housing sector in the Emirate of Abu Dhabi.”
Al Muhairi continued, “As we progress along our strategic roadmap to deliver innovative housing solutions and cultivate integrated communities, our new visual identity will stand as a symbol of our dedication to enriching the lives of citizens living in the Emirate of Abu Dhabi by harmonising tradition with modernity.”
Since its establishment in 2012, the Abu Dhabi Housing Authority has had a rich history of accomplishments. It has provided over 40,000 residential plots and more than 16,000 built houses to citizens across Abu Dhabi. Additionally, it has granted approvals for over 48,000 housing loans and provided housing loan exemptions to over 4,000 beneficiaries, with a total value exceeding AED 147 billion.
The authority’s efforts extend beyond physical housing. It has enhanced the Housing Benefits Policy to assist low-income households and streamlined the process for availing various housing services. Furthermore, the ISKAN Abu Dhabi Centre and the ISKAN Abu Dhabi App have been developed to create a seamless housing journey for citizens.
